How to create powerful offers that drive your sales through the roof.

How To Create Powerful Offers That Drive Your


Sales Through the Roof



By Yanik Silver



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What does a mafia boss know about marketing?

Lots. Read on to find out...



Do you remember in the movie "The Godfather" when Don

Corleone says, "I’m gonna make him an offer he can’t

refuse"?

And it’s this simple concept that’s the backbone of any

successful sales proposition you make. (However if I were

you, I’d probably leave out the threats of violence in your

sales piece.)

From now on, your job is to create such powerful offers

that anyone reading it would say to themselves, "My

goodness, I’d have to be a complete idiot not to take them

up on this deal!"

And creating a powerful offer like this is easier than you

think.

Let me share with you one of the most compelling offers

I’ve seen. It took a dying hotel on the wrong side of the

Vegas 'strip', where you had to watch your wallet at every

turn, and transformed it into a super moneymaker.

This is from a very successful ad that used to run for Bob

Stupak's Vegas World hotel. Listen to this deal and see if

you wouldn't act on this even if you were just an

occasional gambler:

"Act now, to receive a virtually free Las Vegas vacation.

For $198 per person or $396 per couple I will:

1) Put you up in a luxurious mini suite in an exciting Las

Vegas hotel right on the famous strip.

2) I will give you free tickets to a show with name

entertainers.

3) I will put a chilled bottle of champagne in your room

for free.

4) I'll let you drink as much as want for free, whether

you're at the gaming tables, playing slots or in one of the

lounges.

5) I'll hand you $1,000 of my money to gamble with for

free.

6) I'll let you keep all your winnings.

7) I'll guarantee you'll win a color TV, VCR or a faux

diamond ring.

Obviously I'm not going to give this incredible deal to

everybody in the whole world. There can only be (small

number) of these vacation packages available. First come,

first served."

If that's not an irresistible offer, I don't know what is.

The closer you can get to something like this, the more

customers you’ll have falling all over themselves to give

you their money.

Does this give you a few ideas?

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Using The Bonus Pile On

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Vegas World’s offer uses a concept I call "Bonus Pile On".

And the way it works is to keep piling on bonus after bonus

until finally you have to say "no mas" and whip out your

charge card.

It was the same thing with the famous Ginsu knife

commercials a few years back. They used this technique

perfectly to sell millions of dollars of cutlery. The

announcer would say "And if you act now you’ll also

get..." and then about 15 different knives and kitchen

gadgets would pop up on the screen.

It made you think about how much value you were getting for

such a little price. That’s the power of the "bonus pile

on".

So what’s the best way to start using this in your

business? Well, one of the best ways I know is using paper

and ink. You can give away a series of valuable reports

with any purchase. What’s more, you could even make this

information available as a download from your website so

you’d have zero distribution cost.

Or you could make deals with other businesses where they’d

let you give away a product or service from them to your

customers. If you really use your imagination here you’ll

come up with lots of ways to create a "bonus pile on".



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Make Prospects Take Action Now!

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There’s no doubt about it - deep down, everyone of us is a

lazy procrastinator. That’s why you need some kind of

deadline or scarcity factor to make prospects take action

now. If your prospects believe an offer is going to be

around forever, there’s no reason to take action.

That’s the reason deadlines work so well. In one of my

businesses, I’ll stamp a red deadline on the order form for

the last day prospects get over $2,000.00 in free bonuses.

And believe me, it’s not unusual to get people ordering

right on the very last day of the deadline just because of

this stamp.

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100% No-Risk Guarantee

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Finally, the last component of a powerful offer is to make

your deal as risk-free as possible. Nobody wants to make a

mistake and be stuck with something that doesn’t deliver as

promised. That’s why you should make every effort to lift

the risk from the prospect and place it squarely on your

shoulders. Make a bold guarantee and make it for as long as

possible. If you have a quality product, you shouldn’t

worry because most often return rates will drop the longer

you extend guarantees for.

Another strategy to try is offering a 30-day "hold-your-

check or charge slip" trial. That means people will send

you checks postdated 30 days out or you won’t charge their

credit cards for 30 days. Joe Karbo used this to sell tens

of thousands of copies of his book "The Lazy Man’s Ways to

Riches".

Now you have all the keys to creating your own irresistible

offer and watching your sales soar. Just keep adding value

and more bonuses until you come up with an offer than makes

your prospect feel guilty for not ordering.



(c) Surefire Marketing, Inc.

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Yanik Silver is recognized as the leading expert on

creating automatic, moneymaking websites...and he still

doesn't know how to put up a website.

He is the author, co-author or creator of several best-

selling online marketing books and tools, including his

newest resource for online copywriting -

http://www.UltimateCopywritingWorkshop.com/56514

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